Open House Recap: How to be Found When Applying for Jobs

June 7th, we held the first ever Groundswell Open House — a conference-style, all-day event featuring talks from HR professionals, sales and marketing mentors and recruiters on topics for startups and job-seekers alike. Didn’t make it? No problem — we’re sharing our notes on the talks that we went to. Today, we’re talking How to…
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GS Open House Recap: How to Inspire People in the Workplace

The average cost to hire a new employee is $10,000.00 per person and the average turnover rate for a company is 13% per year. Imagine reducing that cost and utilizing it for further R&D or marketing. If you can minimize the turnover rate, you can save thousands by emphasizing on your initial hire. When you…
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Open House Recap: Creating the Perfect Elevator Pitch

On June 7th, we held the first ever Groundswell Open House — a conference-style, all-day event featuring talks from HR professionals, sales and marketing mentors and recruiters on topics for startups and job-seekers alike. Didn’t make it? No problem — all of this week, we’ll be sharing our notes on the talks that we went to. Today we’ll be…
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Confessions of a Marketer

How we create reality for consumers & crush smaller businesses, like yours. By Adam Hoffmann   I’m going to tell you the story of the worst thing I’ve ever done as a marketer. This is hard to write because I’m confident that you will think less of me after reading it. However, I’m willing to…
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Open House Recap: Networking 101

Networking is not just a way to trade information but also a way to create long-term relationships with mutual benefits. It is one of the most important skills to develop in furthering your career, and enhancing your professional life. According to Hubspot, 85% of the jobs are filled through networking – not by sifting through…
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Open House Recap: Resumes that Lead to Phone Calls

Last Friday, June 7th, we held the first ever Groundswell Open House - a conference-style, all-day event featuring talks from HR professionals, sales and marketing mentors and recruiters on topics for startups and job-seekers alike. Didn’t make it? No problem - all of this week, we’ll be sharing our notes on the talks that we went to. Today, we’ll…
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Open House Recap: HR Risks for Startups

A review in the most immediate HR concerns facing startups. Last Friday, June 7th, we held the first ever Groundswell Open House — a conference-style, all-day event featuring talks from HR professionals, sales and marketing mentors and recruiters on topics for startups and job-seekers alike. Didn’t make it? No problem — all of this week, we’ll be sharing our…
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Perspectives from a Tech Fellow

Guest post by Kevin Zhou, FSU Tech Fellow and Former Groundswell Intern Other than having my face stuck in a textbook, I spent most of my college years going to career fairs and workshops serenading, making small talk, and ultimately making “connections” with corporate recruiters. I’m sure many of you are on that boat and…
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So, you’re hiring your first interns.

Or, if you’re thinking about interning for a startup, check out Perspectives from a Tech Fellow by former Groundswell Intern, Kevin Zhou. For a startup with three team members and a shoestring budget, free or cheap labor can be pretty appealing. Cue: interns. Interns can be an abundant source of entry-level labor for young companies…
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Building your Brand: a Case Study with Michelle Burke and Bossibly

Creating a brand is one of the first steps to marketing your company. Your brand is the first impression a potential customer (or investor) gets of your company and its services. For many, building a brand can be intimidating. The desire to get it perfect the first time often drives founders to seek out professionals,…
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Don’t quit your day job (yet). Do these things first.

Side hustles are on the rise — according to a 2018 Bankrate survey, more than 37% of Americans are working on the side and that number is only growing. With 51% of millenials following suite, it looks like the next generation of the American workforce has an entrepreneurial side. There’s one thing most side hustlers have in…
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Why Startups Need to Measure KPIs & How to Get Started with Dashboards and Scorecards

Guest post by Ryan Shelley, Groundswell Mentor and CGO & Founder of Shelley Media Arts. Do you know if your marketing and growth plan for your startup is actually working? While ‘trusting your gut’ is essential in entrepreneurial success, this alone can be fatal. By defining and tracking KPIs, you can help ensure that you are…
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Everything you need to know before your first hackathon.

When you imagine a hackathon, you may picture sleepy developers tapping at keyboards into the early morning, fraught with nervous energy and physical exhaustion. Did we just have a great idea — or is that the caffeine-high? But what are they really, and are they for you? A hackathon is, in the most basic terms, a marathon…
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So, you’re cowork-curious.

Here’s everything you need to know. Coworking has exploded in recent years, with a 78% growth in active coworkers in 2017. But what is coworking actually? Coworking, according to the Oxford Dictionary, refers to “the use of an office or other working environment by people who are self-employed or working for different employers, typically so…
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Growth in the Groundswell Community

Mike Crown, President and CEO of FracTEL, sat in a tea shop for almost four hours, mentoring Adam Hoffmann, a new transplant to the Space Coast, in the basics of starting a business. Almost a year later, Adam, Groundswell Mentor and HelloNimble Founder, announced that he had accepted a position as Chief Marketing Officer at…
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Celebrating One Year at Groundswell HQ

Celebrating One Year at Groundswell HQ One year ago, on March 25, Groundswell HQ opened its hangar doors to the public for the first time. More than four hundred technologists, entrepreneurs and creatives huddled inside to raise a glass and celebrate the skatepark-turned-innovation-hub. And every day since that one, Groundswell has worked to keep the…
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Is Your Startup Idea too Good to be True?

Three Space Coast founders talk market validation and steps they use to assess demand for their new ideas. Many consider validation to be the most important step in starting a company. Before you’ve even started building your first prototype, you should spend some time assessing demand for your product. While many ideas die in this stage,…
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